The Journey of Right-Wing Symbol to Protest Symbol: The Unexpected Transformation of the Frog

The protest movement won't be broadcast, yet it might possess webbed feet and large eyes.

It also might feature a unicorn's horn or a chicken's feathers.

While demonstrations opposing the administration carry on in American cities, participants are utilizing the vibe of a neighborhood dress-up party. They have taught salsa lessons, given away snacks, and ridden unicycles, as officers look on.

Blending humour and politics – a strategy experts refer to as "tactical frivolity" – isn't novel. Yet it has transformed into a signature characteristic of American protest in this period, embraced by both left and right.

And one symbol has risen to become notably significant – the frog. It started when video footage of a clash between a protester in a frog suit and immigration enforcement agents in the city of Portland, went viral. From there, it proliferated to demonstrations across the country.

"There is much happening with that little frog costume," states a professor, who teaches at University of California, Davis and a Guggenheim Fellow who specialises in performance art.

The Path From Pepe to the Streets of Portland

It is difficult to discuss protests and frogs without talking about Pepe, a cartoon character co-opted by far-right groups throughout a political race.

As the meme first took off on the internet, people used it to convey certain emotions. Subsequently, it was deployed to express backing for a candidate, even one notable meme shared by that figure himself, portraying Pepe with recognizable attire and hairstyle.

The frog was also portrayed in digital spaces in darker contexts, as a historical dictator. Users traded "rare Pepes" and established digital currency in his name. His catchphrase, "that feels good", was deployed a coded signal.

However the character did not originate this divisive.

Its creator, artist Matt Furie, has stated about his disapproval for its co-option. The character was intended as simply a relaxed amphibian in his comic world.

This character debuted in a series of comics in the mid-2000s – non-political and best known for a quirky behavior. In a documentary, which follows the creator's attempt to take back of his creation, he explained his drawing came from his life with friends and roommates.

Early in his career, Mr Furie experimented with sharing his art to new websites, where the community began to borrow, remix and reinvent his character. As Pepe spread into darker parts of online spaces, the creator tried to disavow the frog, even killing him off in a final panel.

Yet the frog persisted.

"This demonstrates that creators cannot own icons," states Prof Bogad. "Their meaning can evolve and be reworked."

Until recently, the popularity of this meme meant that amphibian imagery were predominantly linked to the right. A transformation occurred in early October, when a viral moment between a protestor dressed in a blow-up amphibian suit and a federal agent in Portland captured global attention.

This incident occurred shortly after an order to send the National Guard to Portland, which was described as "a warzone". Activists began to congregate on a single block, near an ICE office.

The situation was tense and an agent used irritant at the individual, directing it into the ventilation of the puffy frog costume.

The protester, Seth Todd, reacted humorously, remarking it tasted like "something milder". Yet the footage went viral.

The costume fit right in for the city, renowned for its quirky culture and left-wing protests that revel in the unusual – public yoga, 80s-style aerobics lessons, and unique parades. The city's unofficial motto is "Embrace the Strange."

The costume even played a role in the ensuing legal battle between the federal government and Portland, which claimed the use of troops was unlawful.

Although the court ruled in October that the administration had the right to deploy troops, a dissenting judge wrote, mentioning the protesters' "propensity for wearing chicken suits when expressing dissent."

"It is easy to see this decision, which adopts the description of Portland as a war zone, as simply ridiculous," she stated. "But today's decision has serious implications."

The order was halted by courts soon after, and personnel have reportedly departed the city.

But by then, the amphibian costume had transformed into a potent anti-administration symbol for progressive movements.

The inflatable suit was seen across the country at No Kings protests recently. Frogs appeared – and unicorns and axolotls and dinosaurs – in major US cities. They were in small towns and global metropolises like Tokyo and London.

The frog costume was sold out on online retailers, and became more expensive.

Controlling the Visual Story

What connects Pepe and the protest frog – is the interplay between the humorous, benign cartoon and serious intent. Experts call this "tactical frivolity."

This approach rests on what the professor calls a "disarming display" – usually humorous, it acts as a "disarming and charming" act that calls attention to a cause without needing explicitly stating them. This is the unusual prop used, or the symbol circulated.

Mr Bogad is both an expert on this topic and someone who uses these tactics. He authored a text on the subject, and taught workshops around the world.

"One can look back to the Middle Ages – under oppressive regimes, absurd humor is used to express dissent a little bit and while maintaining a layer of protection."

The theory of this approach is three-fold, he says.

As activists take on the state, a silly costume {takes control of|seizes|influences

Jeffrey Pearson
Jeffrey Pearson

A seasoned business analyst specializing in Nordic markets, with over a decade of experience in economic research and strategic consulting.